In your organization, information flows from top to bottom, bottom to top, and sideways. This flow of information is called communication. Communication channels refer to the way this information is obtained from the sender to the receiver.
Communication channels influence how efficient the flow of information is within your organization. A lack of communication can cause your employees to not know what your organization expects from them and are therefore unaware. Without effective communication channels, employees therefore lose focus on the big picture, which in turn affects their productivity in the workplace and significantly influences their decisions.
In this context, the localization and the technical relationship of content are particularly important. It has been proven that readers who find local content related to your location return to the content source several times more often than others. The same applies to thematic/technical reference.
With LiveTiles Reach, you have chosen a communication tool that gives you the ability to reach your employees directly. From the point of view of the organisation, LiveTiles Reach is per se an independent technical communication channel. Now it is important to use this efficiently by ensuring that the information is optimally delivered from the employee's point of view. This is called recipient-friendly communication.
Logical communication channels
To support recipient-friendly communication, LiveTiles Reach offers the ability to communicate content through logical channels. These are similar to the channels of a TV or radio or a playlist.
A content must be assigned to at least one channel, but can also be published to multiple channels. This is also analogous to the TV: the same broadcast can be broadcast on several channels.
Typically, channels should be formed according to thematic or organizational criteria, whereby the criteria may be easily mixed - even should. Unlike the keywords that need to be structured into normalized categories to work well, the channels are much more inclined to the reader's intuitive sensibility. Good examples are:
- [Your company name]: Content that affects the organization as such
- Achievements: Reports of success from the sale, e.g. projects won
- Products: Innovations from the offer, e.g. new marketing documents
- My job: Information from HR, e.g. new regulations, further education, events
- Innovation: Exciting background reports on areas in which the organisation operates
Alternatively, the channels could also be named purely organizationally – but from the reader's point of view, the above terms may be more comprehensible:
- Company (instead of [your company name])
- Sales (instead of achievements)
- Marketing (instead of products)
- HR (instead of My Employment)
- Development (instead of innovation)